2020 Vision

2020 Vision

When the Club’s membership started declining two years ago, the board began looking for answers: Why was our membership dropping? What can we do as a Club to attract more members and better serve our existing ones? How can we serve a diverse membership? What can we do to make the track program more attractive?

BMW CCA Puget Sound Region’s mission is to be the region’s center for BMW automobile enthusiasts to gather, exchange knowledge and share in the joy of the “ultimate driving machine.” That’s tough to do with a dwindling membership base. Our Club needs to continue its success and relevance in the future as the economy, our community and technology change.

So last fall, we embarked on a project we are calling 2020 Vision. Two University of Washington graduate students were hired to analyze the Club’s current structure and membership to assist us in developing a plan for the future. Many of you were surveyed or interviewed by these students during the process; all input was considered and incorporated into the final plan document.

We are proud to publish the results of the analysis: Phase 1 Report and Phase 2 Report. Our board held its first strategic planning session in early June and is beginning to implement some of the pieces of the plan. One that is most noticeable is the launch of our new website. What a great looking site! If you are interesting in contributing blog content, please get in touch. We are also reviewing existing member events, and current board structure and roles. We’re also looking at opportunities to involve more members in the Club.

Let me know what you think of the plan. The best way to keep the Club alive is to become involved. If you are interested in participating as a volunteer at events or playing a larger role in the Club, please contact me.

Michelle Miller, President