The BMW [SPACE] Program

The BMW [SPACE] Program

The all-new, fully electric BMW iX Sports Activity Vehicle and BMW i4 Gran Coupé made their North American debuts during two media events on Tuesday, June 1 at [SPACE] by BMW, a new immersive BMW brand experience at The Grove in Los Angeles (189 The Grove Dr, Los...

The New New Class

Imagine you’re working in the Marketing Department for BMW. Every seven years a new 7 Series comes out and you’re faced with coming up with a creative way to market the new car. After many rounds of brainstorming sessions, the department settles on the tagline for the...

Game-Changer—the Garmin Catalyst

One definition of disruptive technology is an innovation that significantly alters the way that consumers, industries, or businesses operate. We can all readily think of examples: GPS, IPOD, Smart Phone, social media, etc. The problem with disruptive technologies, is...
The PRO3 Line

The PRO3 Line

On May 1, fourteen months into Covid, the paddock at PIR was alive again with laughter and spectators were allowed up to 25% capacity. Twenty-one PRO3 cars and drivers showed up for the race. The competition was fiercer than I have seen in my 13 years of racing. On...
New M4 GT3 Introduced

New M4 GT3 Introduced

BMW Motorsport is proud to announce the new state-of-the-art BMW M4 GT3 customer race car based on the recently launched 2021 M4 Competition Coupe. Powering the new Coupe is the P58 3.0-liter inline6-cylinder M TwinPower Turbo engine producing up to 590 hp. The BMW M4...